Amanda Graham, SVP of Innovations, shares insights on a wide range of topics about Truth Initiative and what makes a tobacco cessation program successful.

Online social networks are becoming an increasingly prevalent strategy for public health and other stakeholders to cut down unhealthy behaviors, such as postpartum weight loss and smoking cessation. A unique benefit of an online social network is it brings people together in a way to support each other that no other treatment modality is capable of accomplishing.

The internet is the first place that many tobacco users seek help to quit. But what makes online quit-smoking programs effective? A new study published in the Annals of Behavioral Medicine uncovered important insights about what motivates the actions that smokers take.

An online social network does help smokers quit, especially when participants actively engage in the community. In this U.S. News and World Report story, Senior Vice President Amanda Graham, Ph.D., shared study results of more than 2,600 smokers on BecomeAnEX.org.

Client Success Director Jessie Saul blogged about trending digital tools that help more smokers quit for the 2017 Connected Health Conference. At the Boston meeting, she shared her insights on a panel titled “Applying Digital Tools to Personal & Public Health.”