A proven tobacco cessation program

A digital health solution for tobacco cessation

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Meet the EX Program, the most validated digital tobacco cessation program available on the market today.

Use a tobacco surcharge or incentive? The EX Program qualifies as a reasonable alternative standard. Our approach to incentives is grounded in the best science and art of treating tobacco dependence. And it works.

Here’s what your population gets when you sign up with the EX Program:

EX Plan

Our interactive, self-paced, guided quit plan provides the specialized support tobacco users need for the behavioral, social, and physical aspects of tobacco addiction.

EX Community

As the longest-running, largest tobacco cessation community, thousands of smokers and ex-smokers share candid advice and powerful motivation.

Live Chat Coaching

Our tobacco treatment experts understand how this addiction affects each person’s life differently and how best to overcome it.

Text Messaging

The EX Program’s robust text messaging platform delivers interactive and tailored messages based on how the tobacco user has—or hasn’t—engaged with the program.

Quit Medication

Using quitting medications can double the chances of quitting successfully. EX Coaches help people find the right medication to work for them.

We've helped over 940,000 tobacco users build the skills and confidence for a successful quit

Each month, the EX Program, available in English and Spanish, supports thousands of tobacco users quitting together.

Our unique combination of powerful digital tools integrated with the supportive accountability of expert coaches and a vibrant online community generates meaningful results for your organization.