Who We Are
The EX Program by Truth Initiative® draws on tobacco cessation expertise developed over 20+ years of focusing on ending tobacco use.
Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past. We investigate, expose, and amplify the truth about tobacco through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovation to end tobacco use.
In 2008, Truth Initiative and Mayo Clinic partnered to develop a digital tobacco cessation program. Building on its success, we created the EX Program, a premium, digital health program for tobacco addiction for employers and health plans. By combining both science and art and using evidence-based approaches with creative execution, the EX Program maximizes engagement in quitting tobacco for good.
Truth Initiative has been named to Fast Company’s prestigious annual list of the World’s 50 Most Innovative Companies for 2020. The list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world.
The EX Program’s success is driven by research, our clients’ results, and our mission to end tobacco use.
Our Mayo Clinic Partnership
Our Mayo Clinic partnership informs our program content, structure, and coaching.
Mayo Clinic Subject Expertise
The EX Program uses the latest scientific and clinical research from the experts at Mayo Clinic’s Nicotine Dependence Center.
Guidance in the EX Community
Mayo Clinic's featured authors provide expert advice in the EX Community to support quit attempts and EXes.
Mayo Clinic Certified Coaches
All EX Program coaches have completed Mayo Clinic’s Nicotine Dependence Center Tobacco Treatment Specialist Certification Program, or equivalent training.
Applied Clinical Approach
The EX Program adapts Mayo Clinic’s clinically-validated approach to a digital format, so participants can engage how and where they choose.