We’re in this to bring real change.
The EX Program is part of Truth Initiative, the largest public health non-profit entirely focused on inspiring lives free from smoking, vaping, and nicotine. Revenue from the EX Program supports our mission-driven work to prevent youth from smoking, vaping, and using nicotine—and to help youth quit, if they’ve started.
By combining both science and art and using evidence-based approaches with creative execution, the EX Program maximizes engagement in quitting tobacco for good.
Truth Initiative’s family of brands has been changing the culture around tobacco use and helping people form identities without tobacco for over 20 years.
DRIVING CHANGE THROUGH
- Rigorous, ground-breaking scientific research and policy studies;
- Innovations to end nicotine addiction by helping people quit;
- A nationally recognized, award-winning truth® public education campaign; and
- Targeted programs for populations at high risk for tobacco use.
In 2008, Truth Initiative partnered with Mayo Clinic to develop a digital tobacco cessation program. Based on this success and the need to reach even more tobacco users, we created the EX Program, a premium digital health program for tobacco addiction for employers and health plans.
With 8 federally funded studies and over 30 peer-reviewed manuscripts specifically on the EX platform, our expertise in developing effective digital quit-tobacco approaches is unrivaled.
Our Mayo Clinic Partnership
Our Mayo Clinic partnership informs our program content, structure, and coaching.
Mayo Clinic Subject Expertise
The EX Program uses the latest scientific and clinical research from the experts at Mayo Clinic’s Nicotine Dependence Center.
Guidance in the EX Community
Mayo Clinic's featured authors provide expert advice in the EX Community to support quit attempts and EXes.
Mayo Clinic Certified Coaches
All EX Program coaches have completed Mayo Clinic’s Nicotine Dependence Center Tobacco Treatment Specialist Certification Program, or equivalent training.
Applied Clinical Approach
The EX Program adapts Mayo Clinic’s clinically-validated approach to a digital format, so participants can engage how and where they choose.