We’re dedicated to making tobacco use a thing of the past.

In 2008, Truth Initiative® and Mayo Clinic partnered to develop a digital tobacco cessation program. Building on its success, we created the EX Program, a premium service that delivers an effective, innovative quitting experience for employers and health plans.

Truth Initiative is a national public health organization that is inspiring tobacco-free lives. Known previously as American Legacy Foundation, we were established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories.

Our Mayo Clinic Partnership

Our Mayo Clinic partnership informs our program content, structure, and coaching.

Mayo Clinic Subject Expertise

The EX Program uses the latest scientific and clinical research from the experts at Mayo Clinic’s Nicotine Dependence Center.

Guidance in the EX Community

Mayo Clinic's featured authors provide expert advice in the EX Community to support quit attempts and EXes.

Mayo Clinic Certified Coaches

All EX Program coaches have completed Mayo Clinic’s Nicotine Dependence Center Tobacco Treatment Specialist Certification Program, or equivalent training.

Applied Clinical Approach

The EX Program adapts Mayo Clinic’s clinically-validated approach to a digital format, so participants can engage how and where they choose.

Who are the people behind the EX Program?

Our team members are seasoned professionals, with years of experience in the art and science of treating tobacco dependence and building engaging digital interventions.

Amanda Graham, Ph.D.

Senior Vice President of Innovations

Amanda leads the Innovations Center within Truth Initiative. The Innovations Center is dedicated to designing, building, and marketing novel digital products—like the EX Program—for quitting and prevention. She is a thought leader in web and mobile quit-smoking interventions and online social networks, and has been awarded over $15 million in research funding. Amanda earned a Master of Science and Ph.D. in Clinical Health Psychology from the University of Health Sciences/Chicago Medical School. She is also an Adjunct Professor of Oncology at Georgetown University Medical Center.

Jessie Saul, Ph.D.

Client Success Director

Jessie brings 20+ years of experience in program evaluation and strategic planning with tobacco cessation. She applies this deep understanding to help clients improve program performance and reduce tobacco use among populations. She earned her Ph.D. in Science and Technology Studies from Cornell University.

Stacy Freeborg-Junge

Marketing Director

Stacy directs promotions designed to boost—and sustain—participation in the EX Program. She brings 15+ years of marketing experience, including 10 years specifically promoting wellbeing solutions to participants. Stacy has received numerous industry awards for creative execution, including the Aster Award, Impact Award and Hermes Creative Award.

Megan Jacobs, MPH

Product Manager

Megan is responsible for the design, delivery, and evaluation of the EX Program. Megan’s expertise in mHealth interventions and public health campaigns was formed with her work at the University of Michigan Health Service, DC Department of Health, and National Vaccine Program Office.

Gosia Kierc, MA

EX Coach Lead

Gosia is a learning and development specialist, and specializes in adult learning, coaching methods, behavior change, curriculum design and quality evaluations. Gosia has been helping individuals quit smoking since 2007. She holds a Master of Arts degree in Counseling Psychology.

Margaret LaPlante

EX Coach Lead

Margaret collaborates with the live chat team to ensure protocols are always current and research based. She trains the EX Coaches to get participants the help and medication support they need for a successful quit. Margaret has been delivering tobacco cessation coaching since 2004, helping others get the personalized help they need.

Mark Schwanke

Online Community Manager

Mark has built and grown online support communities over the past decade, successfully managing more than 800,000 registered members. In the EX Community, he facilitates lively discussions and advocates for continuous community improvements on behalf of members.

Mike Amato, Ph.D.


Mike leads the EX Program data team to provide clients with timely, accurate reporting on engagement. He also uses rigorous quantitative methods to understand how online smoking cessation programs can best help smokers quit. Mike received his Ph.D. in Psychology from the University of Wisconsin and completed a postdoctoral fellowship at ClearWay Minnesota.

Mary Kate Salley

Strategic Consultant

Mary Kate provides strategic guidance across all operational and client-facing areas. She is a seasoned executive with 25 years of experience with digital and telephonic consumer health service providers. Mary Kate has held leadership roles at Free & Clear, WebMD, and DOCTORS and consulted to the CDC's Office on Smoking and Health.

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