In 2008, Truth Initiative® and Mayo Clinic partnered to develop a digital tobacco cessation program. Building on its success, we created the EX Program, a premium tobacco cessation program that supports tobacco-free workplaces by delivering effective, innovative quitting experiences.
Truth Initiative is a national public health organization that is inspiring tobacco-free lives. Known previously as American Legacy Foundation, we were established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories.
Truth Initiative has been named to Fast Company’s prestigious annual list of the World’s 50 Most Innovative Companies for 2020. According to Fast Company, Truth Initiative “smartly responded with new truth ads aimed at curbing vaping” and innovative efforts to help young people quit vaping.
Our Mayo Clinic Partnership
Our Mayo Clinic partnership informs our program content, structure, and coaching.
Mayo Clinic Subject Expertise
The EX Program uses the latest scientific and clinical research from the experts at Mayo Clinic’s Nicotine Dependence Center.
Guidance in the EX Community
Mayo Clinic's featured authors provide expert advice in the EX Community to support quit attempts and EXes.
Mayo Clinic Certified Coaches
All EX Program coaches have completed Mayo Clinic’s Nicotine Dependence Center Tobacco Treatment Specialist Certification Program, or equivalent training.
Applied Clinical Approach
The EX Program adapts Mayo Clinic’s clinically-validated approach to a digital format, so participants can engage how and where they choose.