Developed with Mayo Clinic, the EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine use.
Trailblazing addiction treatment
Our program blends innovative and effective approaches to set new standards for nicotine addiction treatment. We leverage the latest technology, advanced data analytics, and a deep understanding of today’s tobacco users to deliver meaningful outcomes.
Real-time data
Real-time dashboards give anytime visibility into program performance and drive our year-round recommendations to reach your goals. Comprehensive reporting on promotions shows you which tactics work best with your people.
Unrivaled scientific leadership
Your organization gets the best of the best: Mayo Clinic’s proven treatment model and Truth Initiative’s scientific leadership in digital quit-tobacco solutions.
Customized expert guidance
Our experts guide your organization on tobacco surcharge best practices, benefit integration, vendor change, proactive year-round promotions, seamless handling of eligibility files, and more.
Our Results
Higher engagement. Lower costs.
The EX Program combines evidence-based interventions with one of the longest-running, active support networks for smokers and EXes. See what we can do for your population.
We partner with employers, health plans, and consultants
See the short video case study of how B. Braun Medical used a robust tobacco-free policy, comprehensive communications, personalized nudges, and a tobacco surcharge to enroll more than 90% of employees who attested to tobacco use.