The Ex Program
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For Individuals

Your go-to
strategic partner for tobacco cessation

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Mayo Clinic

Developed with Mayo Clinic, EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine addiction.

Clinical Research

Rigorous Research

Powered by Truth Initiative’s 15+ years of rigorous research in tobacco addiction treatment

Real-time Data

Real-time dashboards for transparent visibility into program performance

Proven Promotions

Includes effective year-round promotions and expert execution 
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Powerful Results

52%

7-day abstinence among clients that follow our best practices

$1,910

Savings in healthcare costs and productivity per participant in year 1

4.75x ROI

Return on investment from healthcare cost savings per participant in year 1

Tobacco cessation programs tailored for your organization

Employers
Health Plans
Consultants
Public Health

Developed by Experts

Amanda Graham
"Quitting tobacco is the best change individuals can make, not only for their physical health but also for their emotional and financial well-being - now and in the future. Your organization's support will change lives and benefit your bottom line."
— Amanda Graham, PhD
Chief Health Officer at Truth Initiative
Adjunct Professor of Medicine at Mayo Clinic College of Medicine and Science
Jon O. Ebbert
"Quitting helps participants take back control in their life. With EX Program, they'll learn why nicotine is so addictive — and how to quit in a way that feels right for them."
— Jon O. Ebbert, MD, MSc,
Professor of Medicine at the Mayo Clinic College of Medicine
Director of the Nicotine Dependence Center

Resources

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Research

See Our Research
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Looking for individual quitting support?

If you’re looking for personalized support to quit smoking, vaping, or any type of tobacco, click “get quitting help now.”
Get Quitting Help Now

User Friendly, Proven Results

See how a Nashville bar owner said goodbye to tobacco with EX Program
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EX Program is developed by Truth Initiative with Mayo Clinic
Truth Initiative - Freedom from Nicotine Addiction
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