
A Digital Health Program for Tobacco Addiction
Saving lives by changing behavior through real-time, digital support.

The EX Program is the only quit-tobacco program that combines the scientific leadership in digital tobacco solutions from Truth Initiative® with a proven treatment model from Mayo Clinic.
The Results? Higher Engagement, Lower Costs
The EX Program combines evidence-based interventions with one of the longest-running, active support networks for smokers and EXes. See what we can do for your population.
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EX
Industry Leaders Offering the EX Program
Download the case study to learn how Shape Corp. leveraged its culture, a robust tobacco-free policy, comprehensive communications, and a tobacco surcharge to enroll more than 50% of employees who attested to tobacco use.









See How the EX Program Helps Smokers,
E-cigarette Users, and Smokeless Tobacco Users Quit
Employee Smoking Costs Your Bottom Line
Your tobacco cost exposure:
Your excess cost:
How these numbers are
calculated (per smoker):
1 Berman M, Crane R, Seiber E, Munur M. Estimating the cost of a smoking employee. Tob Control. 2014 Sep;23(5):428-33.
Paying for tobacco use cessation treatment is the single most cost-effective health insurance benefit for adults that can be provided to employees.
Ready to help your tobacco users overcome addiction?
Participants receive:
- EX Plan, a quit plan with interactive exercises, educational videos, and tailored text messages and emails
- EX Community, peer support in a thriving social network
- EX Coaches, tobacco treatment experts who provide unlimited 1:1 chat sessions
- EX Text Messaging, interactive and tailored text messages based on how users engage with the program
- Nicotine patches, gum, or lozenges delivered to participants' homes
- Tailored support for e-cigarette users, chewing tobacco users, and pregnant smokers
- Guidance and support for parents helping their teens and young adults quit vaping
- Optional content related to pregnancy, new motherhood, heart disease, diabetes, and parents of kids who vape
- Access through any browser on their smartphone, tablet, or PC
Your organization receives:
- Quarterly program performance reports, including stats on enrollment, participant engagement, and quit medication utilization
- Monthly incentive-achievement reports by individual
- Print-ready promotional materials and campaigns that are updated throughout the year
- Dedicated client success manager to assist with implementation, incentive design, reporting and analytics, workplace smoking policies, and promotion of your EX Program*
- Co-branded website and promotions*
- Custom discussion group in the EX Community only available to your employees*
*For clients with over 1,000 covered lives