Developed with Mayo Clinic, the EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine use.
Our program blends innovative and effective approaches to set new standards for nicotine addiction treatment. We leverage the latest technology, advanced data analytics, and a deep understanding of today’s tobacco users to deliver meaningful outcomes.
Real-time dashboards give anytime visibility into program performance and drive our year-round recommendations to reach your goals. Comprehensive reporting on promotions shows you which tactics work best with your people.
Your organization gets the best of the best: Mayo Clinic’s proven treatment model and Truth Initiative’s scientific leadership in digital quit-tobacco solutions.
Our experts guide your organization on tobacco surcharge best practices, benefit integration, vendor change, proactive year-round promotions, seamless handling of eligibility files, and more.
The EX Program combines evidence-based interventions with one of the longest-running, active support networks for smokers and EXes. See what we can do for your population.
See the short video case study of how B. Braun Medical used a robust tobacco-free policy, comprehensive communications, personalized nudges, and a tobacco surcharge to enroll more than 90% of employees who attested to tobacco use.
With the EX Program, participants receive:
We did NOT expect to be able to launch so quickly after signing. We have more than 7,000 employees, and we launched within a week after the contract was finalized.
Accessing flyers from the client portal was easy and we started to promote it heavily right away. We were thrilled!