Digital tobacco cessation program for adults

Unrivaled expertise in tobacco cessation

EX Program is developed with Mayo Clinic

Developed with Mayo Clinic, the EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine use.

Trailblazing addiction treatment

Trailblazing addiction treatment

Our program blends innovative and effective approaches to set new standards for nicotine addiction treatment. We leverage the latest technology, advanced data analytics, and a deep understanding of today’s tobacco users to deliver meaningful outcomes.

Real-Time Data at the Fingertips

Real-time data

Real-time dashboards give anytime visibility into program performance and drive our year-round recommendations to reach your goals. Comprehensive reporting on promotions shows you which tactics work best with your people.

Unrivaled Scientific Leadership

Unrivaled scientific leadership

Your organization gets the best of the best: Mayo Clinic’s proven treatment model and Truth Initiative’s scientific leadership in digital quit-tobacco solutions.

Customized Expert Guidance

Customized expert guidance

Our experts guide your organization on tobacco surcharge best practices, benefit integration, vendor change, proactive year-round promotions, seamless handling of eligibility files, and more.

Our Results

Higher engagement. Lower costs.

The EX Program combines evidence-based interventions with one of the longest-running, active support networks for smokers and EXes. See what we can do for your population.

Use of quit medication

Made a quit attempt

Quit rate

EX Program clients following best practices:

National data

We partner with employers, health plans, and consultants

See the short video case study of how B. Braun Medical used a robust tobacco-free policy, comprehensive communications, personalized nudges, and a tobacco surcharge to enroll more than 90% of employees who attested to tobacco use.

Featured Clients

LAZ Parking
CHI Mercy Health
Shape Corp offers employees tobacco cessation help through the EX Program
McLeod Health is a client of the EX Program
Doutheast Georgia Health System
Personify Health logo

See how a Nashville bar owner said goodbye to tobacco with EX Program

Play Video

Ready to help more tobacco users overcome addiction?

With the EX Program, participants receive:

Personalized quit plan

24/7 peer support in a thriving social community

Unlimited live chat coaching with experts

Dynamic and tailored text messaging

8 weeks of quit medication delivered to their home

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