Digital tobacco cessation programs for teens and adults

Unrivaled expertise in tobacco and nicotine cessation

EX Program is developed with Mayo Clinic

Developed with Mayo Clinic, EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine use.

Trailblazing addiction treatment

Trailblazing addiction treatment

Our tobacco cessation programs blend innovative and effective approaches to set new standards for nicotine addiction treatment. We leverage the latest technology, advanced data analytics, and a deep understanding of today’s tobacco users to deliver meaningful outcomes.

Real-Time Data at the Fingertips

Real-time data

Real-time dashboards give anytime visibility into program performance and drive our year-round recommendations to reach your goals. Comprehensive reporting on promotions shows you which tactics work best with your people.

Unrivaled Scientific Leadership

Unrivaled scientific leadership

Your organization gets the best of the best: Mayo Clinic’s proven treatment model and Truth Initiative’s scientific leadership in digital quit-tobacco solutions.

Customized Expert Guidance

Expert guidance

Our experts guide your organization in identifying and executing strategies that engage your population in quitting. We offer best practices in tobacco surcharges, benefit integration, proactive year-round promotions, seamless handling of eligibility files, and more.

Our Results

Higher engagement. Lower costs.

EX Program combines evidence-based interventions with one of the longest-running, active support networks for tobacco users and EXes. See what we can do for your population.

Use of quit medication

Made a quit attempt

Quit rate

EX Program Premium clients following best practices:

National data

We partner with employers, health plans, consultants, and public health organizations.

Featured Clients

LAZ Parking
CHI Mercy Health
Shape Corp offers employees tobacco cessation help through the EX Program
McLeod Health is a client of the EX Program
Personify Health logo

See how a Nashville bar owner quit smoking with EX Program Premium

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