Digital health solution for tobacco cessation

See how a Nashville bar owner says goodbye to tobacco with EX Program


We are the only tobacco cessation program that combines Mayo Clinic's treatment model with scientific leadership in digital tobacco solutions from Truth Initiative, a public health non-profit.

Industry Leading

Industry Leading

Our field-leading research informs federal agencies—and guides our program, ensuring it is rigorously tested and effective.

Power Tailoring

Power Tailoring

Our live chat coaches and Al-driven content recommendations  precision-tailor participant experiences that inspire tobacco-free lives.

Easy to administer

Easy to Administer

We perform thorough implementations that meet client timelines, from processing eligibility to providing real-time dashboards for incentive and engagement tracking.



Our team of experts advise on incentive administration, tobacco-free policies, member engagement, and more.

Our Results

Higher engagement. Lower costs.

The EX Program combines evidence-based interventions with one of the longest-running, active support networks for smokers and EXes. See what we can do for your population.




Quit rate at 9


Found EX


recommend EX

We partner with employers, health plans, and consultants

See the short video case study of how B. Braun Medical used a robust tobacco-free policy, comprehensive communications, personalized nudges, and a tobacco surcharge to enroll more than 90% of employees who attested to tobacco use.


Health Plans


Featured Clients

See how we help smokers, e-cigarette users, and smokeless tobacco users quit

Ready to help more tobacco users overcome addiction?

With the EX Program, participants receive:

Personalized quit plan

24/7 peer support in a thriving social community

Unlimited live chat coaching with experts

Dynamic and tailored text messaging

8 weeks of quit medication delivered to their home

We did NOT expect to be able to launch so quickly after signing. We have more than 7,000 employees, and we launched within a week after the contract was finalized.

Accessing flyers from the client portal was easy and we started to promote it heavily right away. We were thrilled!

Charleston Area Medical Center is an EX Program client
Human Resources Today