Digital health solution for tobacco cessation

See how a Nashville bar owner says goodbye to tobacco with EX Program


We are the only tobacco cessation program that combines Mayo Clinic's treatment model with scientific leadership in digital tobacco solutions from Truth Initiative, a public health non-profit.

Industry Leading

Industry Leading

Our field-leading research informs federal agencies—and guides our program, ensuring it is rigorously tested and effective.

Power Tailoring

Power Tailoring

We use Al and people-powered support to precision-tailor participant experiences that inspire tobacco-free lives.

Easy to administer

Easy to Administer

We perform thorough implementations that meet client timelines, from processing eligibility to providing real-time dashboards for incentive and engagement tracking.



Our team of experts advise on incentive administration, tobacco-free policies, member engagement, and more.

The Results

Higher Engagement. Lower Costs.

The EX Program combines evidence-based interventions with one of the longest-running, active support networks for smokers and EXes. See what we can do for your population.




Quit rate at 9


Found EX


recommend EX

We Partner with Employers, Health Plans, and Consultants

Download the case study to learn how Shape Corp. leveraged its culture, a robust tobacco-free policy, comprehensive communications, and a tobacco surcharge to enroll more than 50% of employees who attested to tobacco use.


Health Plans


Featured Clients

See How We Help Smokers, E-cigarette Users, and Smokeless Tobacco Users Quit

Ready to help your tobacco users overcome addiction?

With the EX Program participants receive:

Personalized Quit Plan

Thriving Social Community

Live Chat Coaching

Text Messaging

Quit Medication

We did NOT expect to be able to launch so quickly after signing. We have more than 7,000 employees, and we launched within a week after the contract was finalized.

Accessing flyers from the client portal was easy and we started to promote it heavily right away. We were thrilled!

Charleston Area Medical Center is an EX Program client
Human Resources Today