An innovative digital health solution for tobacco addiction


EX Program is developed with Mayo Clinic

Developed with Mayo Clinic, the EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine use.

Mayo Clinic

Partner with experts who know how to engage tobacco users in quitting.

Many health plans struggle to engage members in an evidence-based program to quit smoking, vaping, and nicotine. Lack of awareness for what you offer caused by a lack of promotions—specifically for at-risk populations—are common culprits for low participation in a digital health solution.

When you partner with us, we help you to solve these issues and more to maximize reach and enrollment among your population. Here is what you can expect.

Expertise in the science behind digital health solutions for tobacco cessation

The EX Program applies best practices in digital interventions from Truth Initiative with the latest clinical research from the Mayo Clinic Nicotine Dependence Center to achieve positive health outcomes.

For over 10 years, the EX Program has been at the center of a large federally funded research portfolio. Through grant funding from the National Institutes of Health and partnerships with numerous academic colleagues throughout the U.S., our research is advancing the science of digital tobacco cessation interventions. The EX Program incorporates what we learn from our research, which keeps it at the forefront of digital health solutions for tobacco addiction.

Learn more about our research.

Robust promotions tailored to your population

With the EX Program, you gain an expert team to drive uptake and enrollment. Your dedicated Client Success Manager, for example, will guide you through implementation, incentive design, and co-branded promotions.

In addition to traditional promotional materials, such as flyers and posters, you can receive targeted campaigns for specific populations (e.g., pregnant smokers, new moms who smoke). We can also partner with you to serve digital ads to drive enrollment among members by targeting interests, locations, and specific demographic subgroups. And this is just the tip of the iceberg.

Contact us to learn more about our promotions for health plans.

Comprehensive reporting to track your progress

You receive comprehensive reporting via a real-time dashboard to understand how many members are using the EX Program and how your goals are being met. This dashboard includes data such as enrollment numbers, quit rate, incentive achievement, participation with coaches, text message usage, demographics, and more. We can also separate out reporting for you by state or health plan type.

Schedule a demo to see our dashboards in action.

Available in Spanish

Among the U.S. Hispanic/Latino population, smoking remains the leading preventable cause of morbidity and mortality. Offering a digital program in Spanish extends the reach of evidence-based support to help more people quit for good. That’s why the entire EX Program experience is offered in Spanish, including Spanish-speaking coaches who interact with members via live chat.

Visit our program page to learn more.

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