Customized tobacco quit plan

A tailormade quit plan to live tobacco-free

The EX Plan is a self-paced, guided tobacco quit plan that supports the behavioral, social, and physical aspects of addiction.

Using AI- and human-powered support, each tobacco quit plan is dynamically tailored by quit journey and tobacco use type for every participant. Through structured check-ins, for example, our sophisticated AI engine learns the user’s quit journey stage and recommends relevant content and EX Community posts.

Available in English and Spanish, the EX Plan includes:

Videos and interactive content on preparing to quit, building a support system, and more

Tools for setting a quit date, tracking tobacco use, and beating triggers

Emails tailored to a participant’s quit status

Expert content on chronic conditions, created with Mayo Clinic, to inform and guide decisions

To achieve an incentive or remove a tobacco surcharge, participants must earn a number of points by completing different activities. These activities are designed to help them build confidence, beat tobacco cravings, get social support, and understand addiction.

Easy-to-see points completed in tobacco quit plan

No matter where a participant is in the quitting process, EX can help them get started or get them back on track.

Our incentive achievement requirements introduce tobacco users to our suite of available resources. This lets them know there is ongoing support available in the EX Community and through EX Coaches via live chat.

We make it easy for participants to see what they have completed and ensure they experience all the components of the EX Program.

I have to admit, the only reason I even did this was because of the crazy charge on my paychecks. I just kind of rolled my eyes at all the people I talked to who said it helped so and so quit smoking. To be honest, I feel like it really is helping me!!!! The texts remind me throughout the day that I have a goal and really need to do this for myself! So kudos to you guys - I have a thick shell that's hard to get through.

Today I am at 100 days. I made it here by not lighting them up. Easy in theory and hell in practice. The hell is over for the most part although. There are days that feel more hellish than others. Thank you all for the support. I couldn't have done this without all of you holding my hand and supporting me.

Can this be real? I've been smoke free for almost a week. Each day smoke free is a huge blessing to me and my daughter. I am so thankful I signed up with this group. You guys are so encouraging. Hopefully not smoking helps with my depression and anxiety and mood swings.