Customized tobacco quit plan

A tailormade quit plan to live tobacco-free

The EX Plan is a self-paced, guided tobacco quit plan that supports the behavioral, social, and physical aspects of addiction.

icon illustrating the journey tobacco users use to quit

Using AI- and human-powered support, each tobacco quit plan is dynamically tailored by quit journey and tobacco use type for every participant. Through structured check-ins, for example, our sophisticated AI engine learns the user’s quit journey stage and recommends relevant content and EX Community posts.

Available in English and Spanish, the EX Plan includes:

Videos and interactive content on preparing to quit, building a support system, and more

Tools for setting a quit date, tracking tobacco use, and beating triggers

Emails tailored to a participant’s quit status

Expert content on chronic conditions, created with Mayo Clinic, to inform and guide decisions

To achieve an incentive or remove a tobacco surcharge, participants must earn a number of points by completing different activities. These activities are designed to help them build confidence, beat tobacco cravings, get social support, and understand addiction.

Easy-to-see points completed in tobacco quit plan

A tobacco user has a 4x greater chance of quitting by following the EX Program's plan

No matter where a participant is in the quitting process, EX can help them get started or get them back on track.

Our incentive achievement requirements introduce tobacco users to our suite of available resources. This lets them know there is ongoing support available in the EX Community and through EX Coaches via live chat.

We make it easy for participants to see what they have completed and ensure they experience all the components of the EX Program.

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