Power-tailored tobacco quit plan

A tailormade quit smoking plan


The EX Plan is a self-paced, guided tobacco quit plan that supports the behavioral, social, and physical aspects of addiction.

Our tobacco quit plan dynamically tailors experiences by quit journey and tobacco use type for each participant. Through structured check-ins, for example, our sophisticated AI engine learns the user’s quit journey stage and recommends relevant content and EX Community posts.

Available in English and Spanish, the EX Plan includes:

Videos and interactive content on preparing to quit, building a support system, and more

Tools for setting a quit date, tracking tobacco use, and beating triggers

Emails tailored to a participant’s quit status

Expert content on chronic conditions, created in collaboration with Mayo Clinic, to inform and guide decisions

To achieve an incentive or remove a tobacco surcharge, participants must complete a series of steps. These steps are designed to help them build confidence, beat tobacco cravings, get social support, and understand addiction.

Easy-to-see steps completed in tobacco quit plan

No matter where a participant is in the quitting process, EX can help them get started or get them back on track.

Our incentive achievement requirements introduce tobacco users to our suite of available resources. This lets them know there is ongoing support available in the EX Community and through EX Coaches via live chat.

We make it easy for participants to see what they have completed and ensure they experience all the components of the EX Program.

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