Data is in our DNA. For over a decade, we’ve led the field in research on digital interventions for tobacco cessation.

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Our innovations are driven by science and an unyielding focus on helping tobacco users.

The rigor and competitiveness of our science are unmatched. We’ve received over $15 million in grant funding from the National Institutes of Health (NIH) to advance the science of digital approaches to tobacco cessation. We are frequently asked to share our expertise with federal agencies, including the Food and Drug Administration, the Centers for Disease Control and Prevention, and the NIH.

Woman working on data being driven by science and an unyielding focus on helping tobacco users

Preventing individuals from starting to smoke or vape and helping tobacco users to quit is our mission.

For over 20 years, Truth Initiative has been transforming culture, informing federal policies, and empowering individuals to quit based on our own research in nicotine and tobacco control.

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NIH-funded studies
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Peer-reviewed
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*Including Truth Initiative’s Schroeder Institute®, a leading, trusted voice in tobacco control research

Research Collaborators Include

Featured Research

Truth Initiative study found that smoking cessation live chat can broaden the reach of tobacco treatment specialists to deploy evidence-based counseling skills and behavior change techniques.

Delivery of Smoking Cessation Treatment via Live Chat: An Analysis of Client-centered Coaching Skills and Behavior Change Techniques

Patient Education and Counseling, 2021

This qualitative study found live chat coaching with our EX Coaches effectively delivers motivational interviewing skills and evidence-based behavior change techniques to help tobacco users quit.

Vaping in the Workplace: Prevalence and Attitudes Among Employed US Adults

Journal of Occupational and Environmental Medicine, 2021

Workplace vaping and vaping exposure are surprisingly common in U.S. workplaces, and vary by industry. Employees – especially those who do not vape – hold generally negative perceptions of workplace vaping, and believe that vaping at work decreases productivity.

Vaping in the Workplace: Implications for Employer-Sponsored Tobacco Cessation Programs

Journal of Occupational and Environmental Medicine, 2020

Workplace vaping is a trigger for smoking and vaping among current and former tobacco users. Despite strong support for and interest in vaping cessation programs among employees, a minority of employers provide such programs.

Optimizing Text Messages to Promote Engagement With Internet Smoking Cessation Treatment: Results From a Factorial Screening Experiment

Journal of Medical Internet Research, 2020

This study demonstrated the impact of a dynamically tailored text message intervention integrated with an Internet smoking cessation program on metrics of program engagement. The combined intervention resulted in a greater treatment “dose” and exposure to the core components of evidence-based treatment.

Treatment Engagement Mediates the Links Between Symptoms of Anxiety, Depression, and Alcohol Use Disorder with Abstinence Among Smokers Registered on an Internet Cessation Program

Journal of Substance Abuse Treatment, 2019

Mental health problems like anxiety, depression, and substance abuse commonly co-occur with smoking and decrease the likelihood of quitting. This study of 600 smokers demonstrated the benefit of an Internet cessation program in improving quit rates among those who screened positive for depression, anxiety, and/or alcohol use disorder.

Twelve Million Smokers Look Online for Smoking Cessation Help Annually: Health Information National Trends Survey Data, 2005–2017

Nicotine and Tobacco Research, 2018

This study examined 12 years of data from the National Cancer Institute to estimate the potential population reach of Internet smoking cessation interventions. More than one third of all smokers turn to the Internet for help quitting each year, representing more than 12 million U.S. adults.

Human Resources Today