The rigor and competitiveness of our science are unmatched. We’ve received over $15 million in grant funding from the National Institutes of Health (NIH) to advance the science of digital approaches to tobacco cessation. We are frequently asked to share our expertise with federal agencies, including the Food and Drug Administration, the Centers for Disease Control and Prevention, and the NIH.
For over 20 years, Truth Initiative has been transforming culture, informing federal policies, and empowering individuals to quit based on our own research in nicotine and tobacco control.
*Including Truth Initiative’s Schroeder Institute®, a leading, trusted voice in tobacco control research
Nicotine & Tobacco Research, 2023
Smoking plays a key role in how well people recover from surgery. This study tested two approaches to promote quitting among smokers who were getting surgery. One focused on the benefits of quitting in preparation for surgery (“quit for a bit) and the other focused on the long-term benefits of quitting (“quit for good”). Results showed that it is feasible to engage smokers in quitting around surgery and that satisfaction was high with both approaches.
Preventive Medicine, 2022
The EX text message cessation program was adapted to uniquely address the needs of young adult smokers with low levels of education or income. In a randomized trial, those receiving the modified program were nearly 4 times more likely to be abstinent at 3-months and to report higher confidence to quit.
Patient Education and Counseling, 2021
This qualitative study found live chat coaching with our EX Coaches effectively delivers motivational interviewing skills and evidence-based behavior change techniques to help tobacco users quit.
Journal of Occupational and Environmental Medicine, 2021
Workplace vaping and vaping exposure are surprisingly common in U.S. workplaces, and vary by industry. Employees – especially those who do not vape – hold generally negative perceptions of workplace vaping, and believe that vaping at work decreases productivity.
Journal of Occupational and Environmental Medicine, 2020
Workplace vaping is a trigger for smoking and vaping among current and former tobacco users. Despite strong support for and interest in vaping cessation programs among employees, a minority of employers provide such programs.
Journal of Medical Internet Research, 2020
This study demonstrated the impact of a dynamically tailored text message intervention integrated with an Internet smoking cessation program on metrics of program engagement. The combined intervention resulted in a greater treatment “dose” and exposure to the core components of evidence-based treatment.