The tobacco industry has long used celebrities to attract young adults and put them at risk for addiction. Is the latest viral video with Doja Cat more of the same?

Our research shows that stigma toward smokers is common among HR benefits professionals and may influence decisions about how they help (or don’t help) people overcome this addiction.

Providing empathy-driven insights can fuel activation and engagement in cessation programs.

At Truth Initiative, environmental friendliness has long been one of our key priorities. See 3 ways we support the environment.

Mental health resources are an important part of employee wellness—but are you missing this major component?

See the components that make EX Program successful in driving engagement and outcomes for tobacco cessation.

How do you motivate someone to quit smoking? See what research says works best to motivate people who are not ready to quit.

Learn if your company is at risk if it has a tobacco use surcharge and an employee secretly moves to a state prohibiting surcharges. Here's what you need to know.

Test your knowledge on 4 myths—and truths—about the link between employee mental health and stress smoking.