For many of us, cell phones are our lifelines to the outside world. Yet, we spend WAY more time on our phones doing things OTHER than talking.Today’s popular communication channels—such as live chat, email and texting—provide the privacy and ability to connect with others when it works for us.

If you guess New Year’s is one of the most popular times for smokers to try to quit, you’re right. But are there other popular times? Does interest in quitting change throughout the year? Is there a seasonality to quitting?

So, you added a digital tobacco cessation program for your employees or members. Now what? If you’ve offered other wellness programs, you know providing programs is the easy part. The challenge lies in engaging people to act.

Quitting tobacco is difficult—but when an online community provides around-the-clock support, it can make the journey easier. As the community manager for the EX Community, our active online community at the core of the EX Program, I’ve seen this first hand.