Health plans know there are lots of good reasons to help pregnant smokers quit. The earlier in their pregnancy, the better. There are risks to mom, and risks to baby—all of which add up to excess costs for health plans. Learn how you can improve quit rates by providing tailored support through 3 primary pillars: expert support, online content, and text messaging.

With tobacco quitting journeys, one size doesn’t fit all. Having access to a quit-smoking coach via live chat increases chances for success. Learn how online chat can be the missing link your tobacco cessation program needs to be more effective.

A ban on flavored tobacco products, including menthol tobacco, provides a significant opportunity for employers and health plans to encourage individuals to consider (or reconsider) quitting. Learn how a multimodal program can help translate interest in quitting prompted by a menthol ban into a successful quit.

Incentives can generate higher rates of smoking cessation compared to those who only receive information about quitting. But they can have a downside, too. Incentives can unintentionally foster resentment in those who don’t really want to quit but feel forced to do so. Here's how live chat coaches approach the disengaged.

The challenge in providing the best treatment for tobacco use lies in finding a way to personalize each person’s quit plan while making support and medication convenient and available. Learn the 4 hallmarks to providing easily accessible individualized treatment.

Smoking and employee productivity don’t typically fit together. When you understand what happens inside a smoker’s brain, you can better understand why.

Despite all we know about the health problems caused by using tobacco, people continue to smoke, dip or chew. This can seem baffling.

To help smokers quit, many employers and health plans still offer programs with phone coaching. Yet the average quitline participant now takes less than two calls.

With the right online communities, employers can kickstart and sustain employee engagement in improving their health. Research shows that even complex and costly addictions, such as tobacco use, can be overcome with active support from an online community.