Quick quiz about employee smoking:
- Smokers of which generation are more likely to participate in quit-smoking programs?
- Which generations prefer guidance to reduce employee smoking, compared to more autonomy and ownership over the process?
- And if you’re offering phone coaching to reduce smoking in the workplace, does that appeal to everyone, or only select generations?
The fact is that every generation is distinctive in subtle, and sometimes obvious, ways. How they approach work etiquette, how they use social media and online tools, even the slang they prefer.
So, it’s no surprise they would be unique when it comes to both tobacco preference and what works best to help them quit. With Baby Boomers, Gen Xers, Millennials, and Gen Zs all part of today’s workforce mix, it’s simply not possible to have a one-size-fits-all approach to tobacco cessation without some employees feeling left out. And when they do, they may be less likely to use the resources you provide.
Research shows that most tobacco users overwhelmingly want to quit. By understanding how each group operates in terms of support, you may be able to better engage them in quitting.
Different generations, different approaches to employee smoking
Phone coaching has historically been the gold standard when it comes to tobacco cessation benefits, but there have been decreases over time in utilization, particularly among young people. For example, 71% of Millennials expect to be able to schedule appointments online instead of by phone. Why would tobacco cessation be any different?
But that’s far from the only difference when it comes to generation-based preferences. Here are 6 key insights into how each generation is unique.
A better way to reduce employee smoking
When employees receive help that’s tailored at multiple levels, they may be more likely to use the evidence-based resources you provide—and usage can influence a successful quit.
Learn more about how to tailor quit support by modality and mentality for each generation. See our 30-minute on-demand webinar, “Evolving the Benefit Mindset: Tobacco Cessation for a Multigenerational Workforce.”