m-jacobs-round

Megan Jacobs, MPH

Vice President, Product

As the Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design that is key to the successful quit-smoking and vaping programs used by hundreds of thousands of people looking to break free from addiction.

Jacobs led the modernization of the now 11-year-old BecomeAnEX® platform and the EX® Program enterprise product. Most recently, Jacobs designed the quit-vaping program This is Quitting (TIQ) for teens and young adults. She works across departments to integrate TIQ into the truth® campaign. Jacobs frequently presents at conferences and has been interviewed by numerous media outlets including NPR, Vox, The TODAY Show, the Boston Globe, HR Executive, Healthline, and FOX News Radio.

Before working at Truth Initiative, Jacobs applied technology to help people make healthy behavior changes at the University of Michigan Health Service, DC Department of Health and the National Vaccine Program Office.

Jacobs earned a bachelor’s degree in English and French from the University of Michigan, a master’s degree in public health communication and marketing from the George Washington University and certificates in product management and design thinking. She teaches mHealth product development at the Milken Institute School of Public Health at George Washington University, where she has held leadership roles on several alumni groups. Jacobs has served on the Counter Tools board of directors since 2020.

Articles

colleagues sitting at a table empathetically discussing smoking cessation outcomes

How Communicating with Empathy Drives Smoking Cessation Outcomes

Empathy can be powerful in any type of setting. Defined as the capacity to understand or feel what another person is experiencing, communicating with empathy can be especially powerful with driving smoking cessation outcomes. Unlike sympathy—which is similar but puts a degree of separation between people— empathy is about fostering […]

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signs help in letting people know about your tobacco-free workplace, but here are tips that help reinforce it.

Want a Side of Cigarettes with That? How to Curb Smoke Breaks at Work in Hospitality

With a 30% tobacco use rate, the hospitality industry has one of the largest populations of smokers in the U.S. (and likely the most smoke breaks at work, too). Many experts speculate that it’s because many of workers in this industry are lower-income and have less education. In households with […]

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remote worker pondering the relationship between employee wellbeing and tobacco use

4 Important Questions on Employee Wellbeing and Tobacco Use

Recently, we joined 3 of our clients in a webinar on strategies for protecting employee wellbeing—including how to support those who struggle with tobacco addiction. Several viewers had compelling questions that weren’t answered before the program’s close, so we wanted to address them here, since they’re important topics to discuss: […]

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Could Vaping in the Workplace Thwart Your Company's Reopening Plans

Could Vaping in the Workplace Thwart Your Company’s Reopening Plans?

As the U.S. begins to reopen, the Centers for Disease Control (CDC) emphasizes that every shared space, including businesses, will have to keep public health strategies in mind. Significant aspects of successful reopening, the CDC notes, will be developing and implementing a plan for keeping public spaces like workplaces clean […]

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Group of people from different generations and backgrounds gather together in an open space

With Employee Smoking, Do You Speak Every Generation’s Language? [INFOGRAPHIC]

Quick quiz about employee smoking: Smokers of which generation are more likely to participate in quit-smoking programs? Which generations prefer guidance to reduce employee smoking, compared to more autonomy and ownership over the process? And if you’re offering phone coaching to reduce smoking in the workplace, does that appeal to […]

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chewing tobacco employees

The EX Program Launches Enhanced Digital Content for Quitting Smokeless Tobacco

The EX Program, a digital tobacco cessation program developed by Truth Initiative in collaboration with Mayo Clinic, has announced the launch of enhanced digital support to help smokeless tobacco users quit. Smokeless tobacco is also known as snuff, chewing tobacco, dip, or snus. “Quitting chewing tobacco can be as difficult […]

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Research

Optimizing Text Messages to Promote Engagement With Internet Smoking Cessation Treatment: Results From a Factorial Screening Experiment

Background Smoking remains a leading cause of preventable death and illness. Internet interventions for smoking cessation have the potential to significantly impact public health, given their broad reach and proven […]

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Effectiveness of a Quit Vaping Text Message Program

Effectiveness of a Quit Vaping Text Message Program in Promoting Abstinence Among Young Adult E-Cigarette Users: Protocol for a Randomized Controlled Trial

Background Millions of young adults currently vape electronic cigarettes (e-cigarettes), yet little research on vaping cessation interventions exists. Text messaging is a promising, scalable intervention strategy for delivering vaping cessation […]

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Clinical Approach to Smoking Cessation in Lung Cancer Screening

An Integrated Digital/Clinical Approach to Smoking Cessation in Lung Cancer Screening: Study Protocol for a Randomized Controlled Trial

Background Delivering effective tobacco dependence treatment that is feasible within lung cancer screening (LCS) programs is crucial for realizing the health benefits and cost savings of screening. Large-scale trials and […]

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