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May 20, 2025, 2:00 PM ET
Hidden healthcare cost drivers specifically from tobacco use continues to weigh heavily on Indiana, which sees significantly higher usage rates than the national average. This translates to over $3 billion in annual healthcare costs for Indiana businesses, much of it tied to chronic disease. Indiana University Health (IU Health), the state’s largest nonprofit healthcare system, is taking bold steps to reverse this trend—starting with its own workforce.
IU Health will reveal how it uncovered gaps in employee outreach and reimagined its strategy to more effectively engage and support those struggling with tobacco use. These efforts are not only strengthening IU Health’s internal culture of health but are also creating a broader impact on patients and the community, too.
Attendees will learn:
- How IU Health uncovered expensive drivers of hidden healthcare costs
- How IU Health redesigned its outreach strategy to better engage employees in wellbeing programs focused on tobacco cessation
- Proven strategies for engaging healthcare workers specifically and the community broadly in quitting tobacco
Register today to gain actionable strategies you can apply to change tobacco culture within your own organization.
*By attending this webinar offered by ASHHRA, participants may earn up to 1 ACHE Qualified Education hours toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.
Meet the Speakers
Deanna Prine, MPP
Consultant
Indiana University Health
Deanna Prine brings a rich background in policy research, higher education, and the health industry. Currently, she serves as a Consultant for Health Equity at Indiana University Health, the state’s largest comprehensive healthcare system. Deanna is dedicated to the Access priority area within Healthy Communities, where she focuses on improving cardiovascular health and leads strategic work on Tobacco and Nicotine Cessation for employees, patients and the community. She holds degrees from Whitman College and George Washington University.
Lauren Higgins
Vice President of Client Success
EX Program by Truth Initiative
Lauren Higgins oversees client success and onboarding for all EX Program clients, leading strategy and efforts to maximize the effectiveness of our Client Success team. She brings over 13 years of experience designing and implementing digital health and wellness programs for employer groups and health plans. Higgins previously held Client Success leadership roles at MeYou Health, QStream, and Personify Health, the world’s #1 health, wellbeing, and navigation platform. She is a graduate of Bryant University.
