Case Study

Motivating More Members to Quit Tobacco

Motivating More Members to Quit Tobacco

The EX Program partners with numerous Medicaid health plans, including ones in Kentucky, Tennessee, and Nevada.

Since partnering with the EX Program, these Medicaid health plans have increased member engagement in quitting tobacco.

For example, with one health plan client, the EX Program drove a 672% increase in member enrollments over prior year numbers, when the plan used a different vendor.

See 4 key factors driving high engagement in the EX Program through these health plans.

Human Resources Today