EX Program

Our innovative approach to tobacco addiction achieves the positive outcomes that your smokers deserve and that your organization requires.

Smokers need more than just a wellness program; they need specialized tobacco addiction treatment designed to fit their daily lives and preferences. With the EX Program, smokers can connect with experts and peers however they want, whenever they want, for as long as they need.

The EX Program delivers proven cessation treatment via interactive quitting tools and video, expert chat, text message, email, and an active social network of thousands of smokers and ex-smokers. Our fully-digital program is convenient, accessible, and engaging.

For employers and health plans of any size, the EX Program also helps meet requirements for wellness programs under the Affordable Care Act.

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Mobile-optimized, 1:1 chat with tobacco treatment specialists

Our one-on-one coaching, delivered via secure mobile chat platform, offers smokers the personalized support critical to a lasting quit. Participants receive proactive prompts to chat with an EX Coach throughout their quit process, and can engage with an EX Coach at their convenience.

EX Coaches help participants:

  • Set a quit date
  • Build confidence
  • Choose the right quit medication and dosage 
  • Coordinate delivery of medication with the participant’s quit date
  • Handle cravings and stress without cigarettes
  • Avoid situations that may lead to relapse
  • Navigate the EX Plan and EX Community

EX Coaches are supervised by the Mayo Clinic Nicotine Dependence Center clinical team. They use proven techniques - such as cognitive behavioral therapy and motivational interviewing - that are recommended by the U.S. Public Health Service Clinical Practice Guideline for Treating Tobacco Use and Dependence and field-tested with thousands of smokers at Mayo Clinic.

EX Coaches are also trained on the proper use and dosage of approved quit-smoking medications.

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Peer support from thousands of smokers and ex-smokers in an active social network

For many smokers, peer-to-peer support is the most critical element of their quit process. Operating and thriving for nearly a decade, our award-winning EX Community is a home to thousands of current and former smokers who share information and cheer each other on, night and day, 7 days a week. Our research has shown that participation in the EX Community is a key driver of quitting success.

This vibrant community offers smokers:

  • Empathy and practical advice — without judgment or pressure  
  • A safe place to chronicle successes, struggles, and fears
  • Powerful, candid accounts of other smokers’ quit journeys
  • Encouragement in the face of relapse
  • A glimpse of the sheer joy that freedom from tobacco brings
  • Tailored, smaller sub-forums for single parents, smokers married to smokers, smokers with chronic conditions, and more

Experienced community members set the tone of honesty and encouragement, while regular contributor Taylor Hays, M.D., medical director of the Mayo Clinic Nicotine Dependence Center, provides medical expertise. Our modern community platform algorithmically recommends content to members based on their own Community activity.

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Quit Plan

Expert guidance, interactive quitting tools, videos, and medication fulfillment

The EX Plan is an interactive, self-paced, guided quit plan that includes tools for setting a quit date, tracking smoking, and beating triggers. It is designed to support all smokers, no matter their fears, attitudes, or experiences. The EX Plan has helped more than 800,000 smokers develop the skills and confidence that are critical for a successful quit.

The EX Plan includes:

  • Video and digital content on preparing to quit, building a support system, and more
  • Interactive tools to identify triggers and track smoking patterns
  • Daily text messages and emails, tailored to a participant’s quit status
  • On-demand text message support for cravings and stressful situations
  • Medication fulfillment for nicotine patches, gum or lozenges delivered to the participant’s home
  • Clear, concise FAQs on how nicotine addiction works and answers to common quitting questions
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Client Success

Strategy consulting, promotional resources, and performance reports

Our clients work directly with a Client Success Manager experienced in tobacco cessation and workplace policies proven to reduce smoking rates. Our team does all the heavy lifting related to launching and supporting your program! We keep you informed at every stage so you will not be faced with surprises. We work with you on strategy and tactics, including how to promote the program and integrate it with your other benefit offerings. When you are successful, we are successful.

To help you implement the EX Program and track ongoing performance, our team offers:

Promotional Materials

Though 68% of smokers want to quit, it can be daunting for a smoker to enroll. You know your population, and our client success managers know what kind of messaging hits home with smokers. Together, we’ll develop a creative, customized plan to promote your program in a way that fits with your overall messaging. We provide co-branded content for newsletters, Facebook and Twitter posts, and other materials — not just when you launch but throughout the year in a series of timely, relevant campaigns.


We provide data on enrollment, population demographics, and usage of the EX Plan, medication fulfillment, chat coaching, and text messaging. Results are benchmarked against other clients. Our client success manager reviews reports with you to highlight program impact and areas for improvement. We provide incentive reporting in support of benefit design and premium differentials.

Ready to help your population overcome tobacco?

We're here for you.

Sign up today

Interested in quitting tobacco yourself? Register at BecomeAnEX.org!