Margaret LaPlante, EX Coach Lead

Margaret LaPlante

EX Coach Lead

Margaret collaborates with the live chat team to ensure protocols are always current and research based. She trains the EX Coaches to get participants the help and medication support they need for a successful quit. Margaret has been delivering tobacco cessation coaching since 2004, helping others get the personalized help they need.

Articles

Research

Truth Initiative study found that smoking cessation live chat can broaden the reach of tobacco treatment specialists to deploy evidence-based counseling skills and behavior change techniques.

Delivery of Smoking Cessation Treatment via Live Chat: An Analysis of Client-centered Coaching Skills and Behavior Change Techniques

Abstract Objective: This qualitative study explored whether evidence-based tobacco cessation treatment components can be deployed via web-based live chat coaching. Methods: N = 100 randomly selected chats were coded. Researchers […]

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Human Resources Today