Impactful Strategies to Ignite Member Engagement in Quitting Tobacco

Impactful Strategies to Ignite Member Engagement in Quitting Tobacco

Helping members quit tobacco offers many advantages to your health plan, including improved health outcomes, lower costs of care, and healthier families.

While the benefits of quitting tobacco are widely known, you may still see low engagement in the tobacco cessation program you offer. You are not alone.

See impactful and proven initiatives that change this.

Join us for an engaging session on Wednesday, February 28 at 1:00 PM EST that combines expertise, real-world examples, and actionable insights on how to ignite member engagement in quitting tobacco for good.

During this 45-minute webinar, you’ll discover:

  • Successful communication strategies and cadences to promote cessation
  • Effective ways to involve providers in helping members quit
  • Tactics to leverage internal and external partnerships to drive engagement
  • Strategies with incentives that work to enroll members



Lauren Higgins
Vice President, Client Success

Lauren Higgins oversees the launch and ongoing support of enterprise clients. She brings a wealth of experience ensuring client success with wellness initiatives. Prior to the EX Program, she served as director of client success for MeYou Health, a workplace wellness platform designed for small businesses. She also held various client-facing roles during her 5+ years at Virgin Pulse, a market-leading platform that builds employee health and wellbeing into corporate cultures.

Jessica Brock
Strategic Client Success Manager

Jessica Brock collaborates with EX Program health plan clients to enhance outcomes and member engagement. Prior to joining the EX Program team, she played an integral role within health plans for 9 years as a program manager focused on vendor programs. Her expertise ensures a robust return on investment for health plan spend. Before her time in the health industry, Jessica dedicated 9 years to the US Navy as a Surface Warfare Officer.

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