Report

Costly Smoking Trends Disrupt Health Plans in Tobacco Nation

Costly Smoking Trends Disrupt Health Plans in Tobacco Nation

Are you in Tobacco Nation?

Within the United States is a country within a country—“Tobacco Nation.”

In Tobacco Nation, 39% of adult Medicaid enrollees smoke. In Tennessee and West Virginia, the percentage of Medicaid enrollees who smoke is a staggering 47%.

How can you reduce smoking costs?

As a health insurance provider, you want services that drive member engagement and cost savings. But in Tobacco Nation, the low engagement rates and reach of telephonic tobacco cessation programs used by health plans could be especially costly.

In this report, we show how to reduce tobacco use with a new way of thinking.

Download our report now to learn:

  • The financial toll of smoking costs in Tobacco Nation—and the impact on your health plan
  • Approaches to improve cessation engagement using digital channels such as live chat, active online communities and texting
  • An easier way to give smokers the tools and medication support they need to successfully quit