Truth Initiative Expands Executive Team with Key New Hire

Truth Initiative Expands Executive Team with Key New Hire
Jennifer Gendron joins the EX Program as Head of Development of Innovations

The EX Program from Truth Initiative announced the addition of Jennifer Gendron in the key position of Head of Development, Innovations. Gendron brings nearly 20 years of experience in sales, marketing, client success, and non-profit leadership with both a business and a clinical background. Gendron will oversee sales, marketing, client success, and partnerships for the EX Program, a digital tobacco cessation program developed by Truth Initiative in collaboration with Mayo Clinic.

Most recently, Gendron was chief revenue officer at MeYou Health, a SaaS, wellbeing platform, where she directed sales, client success, and marketing, leading their go-to-market strategy.  Prior to MeYou Health, she served in leadership roles at Virgin Pulse, a corporate wellness provider, and E4 Health, a healthcare management solution.

“Jenn has the leadership experience and proven track record in developing fast-growing organizations and brings a deep level of knowledge in B2B go-to-market strategy, new business creation, and channel strategy within the health and wellness industry,” said Dr. Amanda Graham, senior vice president of Innovations. “Jenn’s background in business, academia, and clinical roles are a natural fit for the work being done by the EX Program.”

Gendron has a master’s degree in social work from Salem State University and a Master of Business Administration from Northeastern University.

“The EX Program is introducing innovative technology to lead disruption in the tobacco cessation space,” said Gendron. “I am excited to join the team during this high-growth period and look forward to advancing the excellent work the EX Program is doing to end tobacco use.”

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