4 Ways to Promote This Year’s World No Tobacco Day

4 Ways to Promote This Year’s World No Tobacco Day

Every year, the World Health Organization celebrates World No Tobacco Day  to raise awareness of the harmful effects of tobacco and to discourage its use in any form. The goal is to encourage a global 24-hour pause from all forms of tobacco use. This year World No Tobacco Day will be May 31; the theme is “protecting youth from industry tactics to attract younger generations.”

What’s this got to do with employees? The answer: plenty.

With parents working from home and kids learning from home due to COVID-19, many adults may be surprised to discover that their kids vape. And with more than 5 million young people vaping today in the U.S., it’s likely that a significant number of parents in your workforce are struggling with this issue.

New research shows two-thirds of parents of teens and young adults are very/extremely concerned that their children are vaping, and this concern translates into being less productive at work for 18% of parents of children who vape.

This year use World No Tobacco Day on May 31 to remind your employees who are working parents about the tools you offer to improve the health of their entire family, especially in the current environment.

Though the data are early in terms of the specific impacts of coronavirus on people who use tobacco, we do know that smokers are more susceptible to infectious diseases, as tobacco use weakens the immune system. We also know that because COVID-19 attacks the lungs, it could be an especially serious threat to those who smoke or vape.

2020 World No Tobacco Day promotional ideas


1: Create an infographic that highlights World No Tobacco Day.

Create an infographic to communicate that World No Tobacco Day is May 31, and this year’s theme is protecting youth from tobacco and nicotine use. Highlight statistics about youth tobacco use and the dangers of youth vaping and include information about your quit-tobacco program.

Then post the infographic on your company intranet and share it in your internal e-newsletter.

Looking for stats on youth vaping that you can quickly repurpose? See an infographic on e-cigarettes from Truth Initiative.

2: Host a 15- to 30-minute online information session about your company’s quit-tobacco program.

Whether this takes the form of a Zoom meeting, webinar, or online forum, the event should share resources that help entire families quit tobacco—including tips for working parents on how to talk to their kids about quitting vaping. Make sure to include information about how easy it is to join the program with highlights of how the program works.

3: Raise awareness with a direct mail campaign.

Send a mailer to employee homes that explains the many benefits of quitting tobacco and provides information on how your company can help employees and their families live tobacco-free.

4: Use displays and social posts to keep your quit-tobacco resources top of mind.

Through the EX Program, clients receive ready-to-use promotional materials like this one here to post on their social channels or intranet, reminding employees about the tobacco cessation benefits available to them. Our program includes resources to help a child quit vaping.

Promotions for the EX Program include materials for displays (to use with TV monitors in lobbies and breakrooms, for example) and social media/intranet posts because we know it’s important to use multiple channels to keep quit-tobacco resources top of mind.

Don’t currently offer support for working parents of kids who vape?

This year’s World No Tobacco Day is a great reminder about the need to help parents—your employees—learn what they need to know about the risks associated with youth tobacco use. And we’re here to help.

If you’re interested in offering a quit-tobacco program for your employees and their adult dependents, and/or for working parents who may have tobacco-using kids, contact us today and let’s start a conversation.

Jessie Saul, Ph.D.
Jessie Saul, Ph.D.

Client Success Director

Dr. Jessie Saul brings 16 years of experience in program evaluation and strategic planning with tobacco cessation. She applies this deep understanding to help clients improve program performance and reduce tobacco use among populations. She earned her Ph.D. in Science and Technology Studies from Cornell University.

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